Editorial & Lifestyle Website
Client
29Secrets
Year
2026
A complete UX/UI redesign of 29Secrets, a digital lifestyle and editorial magazine covering beauty, fashion, pop culture, wellness, and relationships.
The project focused on modernizing the overall website experience through a refreshed visual direction, improved content presentation, and a cohesive design system.
I redesigned the entire website, from the homepage and category pages to individual article layouts, creating a new color palette with dedicated colors for each content category. The experience was designed to maintain visual consistency while giving each editorial section its own distinctive identity.
The redesign also included responsive desktop and mobile experiences, ensuring a seamless and engaging browsing experience across devices.
Scope of Work
The Challenge
29Secrets needed a refreshed digital experience that reflected its diverse editorial content while maintaining a cohesive brand identity.
The challenge was to modernize the website's overall visual language, create a distinctive identity for each content category, and establish a consistent experience across homepage, category, and article pages.
The redesign needed to balance editorial personality with usability, readability, and responsive design.
Design Goals
The redesign focused on creating a more modern, cohesive, and engaging editorial experience while preserving the personality of 29Secrets.
01. Modernize the Experience
Refresh the website's visual direction with a contemporary and polished design.
02. Improve Content Discovery
Create clear navigation and structured content layouts to make editorial content easier to explore.
03. Establish a Visual Identity
Develop a new category-based color palette and a consistent design system.
04. Ensure Responsive Design
Deliver a seamless browsing experience across desktop and mobile devices.
Visual Direction & Color System
The visual direction focused on creating a fresh, contemporary editorial identity while maintaining the recognizable personality of 29Secrets.
A new color palette was developed to give each content category its own distinctive identity. The colors work together as a cohesive visual system, helping readers recognize different sections while creating a consistent experience throughout the website.
Typography, imagery, spacing, and reusable UI components were carefully considered to support a clean, engaging, and content-focused design.
